Web spider-based search engines usually comprise three key components: the so-called web spider, a search or query interface, and underlying indexing software (an algorithm) that determines rankings for particular search keywords or phrases. Look at the anchor text, or the text grounding and surrounding the link itself. Would powerpoint course …

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. Google's algorithm also considers reviews. Maybe you’re stocking up on birthday gifts for men or searching for an alternative to those overly sentimental birthday cards. both Intersol the …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Forum participation is a strategy that incorporates elements of standard backlinking and social media marketing. Did you know that Beverley Grammar school is the oldest in …

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

Writing a good description can compel a person to click on that result. The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. Title tag issues on a website including tags that are missing, too short, duplicate, stuffed full of too …

You have users who are interested in what you post, users who want to buy products you sell, users from a specific age group or demographic and so on. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem …