Let me introduce to you heat map generators. This software shows exactly how users interact with your site. Public relations activities are not standard marketing functions. You should use the 'nofollow' rule when linking to untrusted sources or in sponsored posts (Google doesn't like paid links). Have you seen this …

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a Link to Us page …