To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine's guidelines and focus on your target visitors (this approach is called "White Hat SEO"). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be …

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. How can my content bridge that gap in information to deliver up-to-date info? However, they're both content issues that would lower the quality of your pages and ultimately …

Let me introduce to you heat map generators. This software shows exactly how users interact with your site. Public relations activities are not standard marketing functions. You should use the 'nofollow' rule when linking to untrusted sources or in sponsored posts (Google doesn't like paid links). Have you seen this …

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a Link to Us page …

There is a clear relationship between what Google considers highquality content and what appears in the search results. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. In part because search has …